Life of a Planner

Life of a Planner

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The daily musings of a brand planner – Pinterest style.
Life of a Planner
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Read, reread and re-reread the brief. Discover what it’s really asking for.

Read, reread and re-reread the brief. Discover what it’s really asking for.

Initial primary research.

Initial primary research.

Interview with Farhat Zaheer-Flaherty, Brand Planner at Meerkats, in the post-it room.

– making sense of the 561 key ideas and concepts for client X, aka finishing up my post-it masterpiece.

Research analysis and more secondary research. Planning begins.

Research analysis and more secondary research. Planning begins.

More planning, thus producing the creative brief…

More planning, thus producing the creative brief…

And the big idea…

And the big idea…

And a sh*t load of pin ideas.

And a sh*t load of pin ideas.

Shitty first draft.

Shitty first draft.

Consult mentor to help with direction.

Consult mentor to help with direction.

More thinking. Plan Pinterest approach and final pins.

More thinking. Plan Pinterest approach and final pins.

Reconceptualising and executing pin-board.

Reconceptualising and executing pin-board.

Freaking out and compiling everything in the final weekend!

Freaking out and compiling everything in the final weekend!

Step 1: The Pitch. Commitment is a big thing for all of us, which is why we get to test drive new cars before we buy or get a free gym class before signing up. It’s the same for clients when choosing an agency. The pitch is the agency’s opportunity to convince the client that they are the best ones for the job. The planner’s role in this is to develop brand insights that are deep (and accurate) enough to prove the agency has the understanding to solve the client’s problems.

Produced and directed by Fabric Films Pitch and creative courtesy of Jonathan Drapes at Junior - Brisbane Music by CK @ Macho Distorto