Seven Summits of Marketing Research | Fisher College of Business

Seven Summits of Marketing Research

Introduction to E-Commerce

From technologies to processes, from to from payment to security, the book investigates E-Commerce integratedly – for readers with an economic as well as with a computer science background.

Fundamentals of communication, P.R. and leadership

This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.

Marketing Communications

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.

Strategic Marketing

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.

Strategy, Marketing Plans and Small Organisations

This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment).

Chapter 5: Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)

Chapter Identifying Market Opportunities Through Marketing Information Systems And Research (nice overview, put into context of agriculture)

chapter 4 - Evaluating Opportunities in the Changing Marketing Environment

chapter 4 - Evaluating Opportunities in the Changing Marketing Environment

Essentials of Marketing Research

Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.

Consumer Behaviour and PR

This book provides an overview of consumer behaviour and public relations. Consumer behaviour is the study of the processes involved in the purchase, use and disposal of products and services.

Strategic Analysis of Supply Chain Design

It starts at strategic intent, recognizes market imperatives then examines the supply chain infrastructure and systems choices.

An introduction to Business Research Methods

This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.

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