AvoFresh needed to be promoted to consumers in a crowded market. IMPACT provided nutrition-based PR, positioning AvoFresh as the healthier alternative to margarine. A FSANZ whitepaper was created with a nutritionist, along with a news package for Today Tonight exclusive. As a result, the story featured on Today Tonight, with 57 related clips appeared after Today Tonight’s first run exclusive. Woolworths also offered support with POS.
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