Less is more. Or at least that's what Antrepo, a Turkish design firm, would have us believe. In this project, Antrepo has stripped our modern packaging design down to the bare basics. Through their project Minimalist Effect in the Maximalist
Art director and designer Mehmet Gozetlik of the design collective, Antrepo, study the effects of simplicity in product packaging and attempt to find alternate minimalist and simplistic versions of some international brands.
Turkish design firm Antrepo created a series of minimalist redesigns of popular brands, narrowing down the products to their most vital core. I'm especially drawn to this Evian one, for some reason, but they're all cool.