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Book Marketing Tips for Self-Published Authors

Book Marketing and Book Cover Design Tips for self-published authors. Topics include how to market more effectively, how to pick a great book cover, and how to…
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Be generous with all those snippets and teasers! You'll never get a better hook for your material than real content, presented well 😎 Put your best foot forward with intriguing character moments, steamy snippets and cliffhanger scenarios, all bolstered with strong imagery and branding! #TuesdayTip #bookpromos #bookmarketing #designtips Design Hack, Published Author, Book Marketing, Self Publishing, Book Cover Design, Steamy, Great Books, Teaser, Authors
Book Cover Resources for Self Published Authors - Angela Haddon Book Cover Design
Be generous with all those snippets and teasers! You'll never get a better hook for your material than real content, presented well 😎 Put your best foot forward with intriguing character moments, steamy snippets and cliffhanger scenarios, all bolstered with strong imagery and branding! #TuesdayTip #bookpromos #bookmarketing #designtips
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
Don't be afraid to keep your readers in the loop! Most of them love hearing about the ups and downs of the creative process, plus it helps them to get to know you. It's also a great way to ensure they know when your new work is coming out. In addition, if you experience delays or problems, they'll have a MUCH better understanding of what's going on! Let them see that you're a sincere, transparent person, and you'll have not only fans, but cheerleaders! ⭐️ #TuesdayTip #bookpromos #bookmarketing Ups And Downs, What Goes On, Getting To Know You, New Work
Book Cover Resources for Self Published Authors - Angela Haddon Book Cover Design
Don't be afraid to keep your readers in the loop! Most of them love hearing about the ups and downs of the creative process, plus it helps them to get to know you. It's also a great way to ensure they know when your new work is coming out. In addition, if you experience delays or problems, they'll have a MUCH better understanding of what's going on! Let them see that you're a sincere, transparent person, and you'll have not only fans, but cheerleaders! ⭐️ #TuesdayTip #bookpromos #bookmarketing
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
🚀Do A/B Testing To Understand Your Audience Book Promos are a fantastic opportunity to learn what your audience wants. Instead of just creating a promotion and crossing your fingers, deliberately pit two ideas against each other and track the results. This way you get extra bang for your buck: increased visibility PLUS increased knowledge. Over time, you'll build a stronger understanding of your audience's visual preferences, and how to appeal to them. #TuesdayTip #bookads #bookpromos Romance Authors, Romance Books, Ebook Series, Romance Book Covers, Premade Book Covers, Bestselling Authors, Ebook Cover
Book Promo Tip - Do A/B Testing To Understand Your Audience
🚀Do A/B Testing To Understand Your Audience Book Promos are a fantastic opportunity to learn what your audience wants. Instead of just creating a promotion and crossing your fingers, deliberately pit two ideas against each other and track the results. This way you get extra bang for your buck: increased visibility PLUS increased knowledge. Over time, you'll build a stronger understanding of your audience's visual preferences, and how to appeal to them. #TuesdayTip #bookads #bookpromos
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
⭐️⭐️⭐️⭐️⭐️ Share your reviews! Reviews are so hard won that when you secure a good one, let everyone know! Social proofing is a timeless marketing strategy ... plus it's just nice to see something positive in your timeline 😁 #TuesdayTip #bookpromos #bookmarketing #marketingstrategy Marketing Strategy
Book Promo Tip - Share Your Reviews!
⭐️⭐️⭐️⭐️⭐️ Share your reviews! Reviews are so hard won that when you secure a good one, let everyone know! Social proofing is a timeless marketing strategy ... plus it's just nice to see something positive in your timeline 😁 #TuesdayTip #bookpromos #bookmarketing #marketingstrategy
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
⚡️What is the GOAL of your Book Promo? To promote general awareness of your brand? To share reviews? To promote a sale or deal? To get more followers? To encourage newsletter signups? To generate launch buzz? To introduce your work to new readers? #TuesdayTip #bookmarketing #authortips Get More Followers, New Readers
Book Promo Tip - What is the GOAL of your Book Promo?
⚡️What is the GOAL of your Book Promo? To promote general awareness of your brand? To share reviews? To promote a sale or deal? To get more followers? To encourage newsletter signups? To generate launch buzz? To introduce your work to new readers? #TuesdayTip #bookmarketing #authortips
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
Use Instagram's Carousel Posts! This are a fantastic and under-utilized technique to get more engagement for your Book Promos. Carousels allow for visual storytelling in a way that single images don't. #TuesdayTip #bookpromos #bookmarketing #instagramtips Carousels
Book Promo Tip - Use Instagram's Carousel Posts!
Use Instagram's Carousel Posts! This are a fantastic and under-utilized technique to get more engagement for your Book Promos. Carousels allow for visual storytelling in a way that single images don't. #TuesdayTip #bookpromos #bookmarketing #instagramtips
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
... BUT, remember that when it comes to branding, there's a clear hierarchy: Author Brand > Series Brand > Book Brand > Seasonal Marketing Promo In other words, while it's a great idea to sync your book promos with the seasons, make sure it's always in service of the look and feel of YOUR work 😎 #TuesdayTip #bookpromos #bookmarketing #seasonalpromo Author Branding, Brand Book, Hierarchy, Book Sale, Sync
Book Promo Tip - Sync Your Book Promos with the Seasons
... BUT, remember that when it comes to branding, there's a clear hierarchy: Author Brand > Series Brand > Book Brand > Seasonal Marketing Promo In other words, while it's a great idea to sync your book promos with the seasons, make sure it's always in service of the look and feel of YOUR work 😎 #TuesdayTip #bookpromos #bookmarketing #seasonalpromo
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
While writing, use visual moodboards to keep you inspired 😎 Don't underestimate the power of good images to keep you on-target! And if moodboards don't quite do it for you, regularly swap out the wallpapers on your phone, desktop and laptop to get you back in the zone. (Also, if you want to borrow some of my images to get you started, here's my 'Moods' board on Pinterest -> ) #TuesdayTip #bookpromos #bookmarketing Swap, Mood Boards, My Images, The Borrowers
While writing, use visual moodboards to keep you inspired 😎 Don't underestimate the power of good images to keep you on-target! And if moodboards don't quite do it for you, regularly swap out the wallpapers on your phone, desktop and laptop to get you back in the zone. (Also, if you want to borrow some of my images to get you started, here's my 'Moods' board on Pinterest -> ) #TuesdayTip #bookpromos #bookmarketing
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
☀️Bookmark the book covers of successful authors for inspiration☀️ If your writing goals are feeling a little abstract, or the grind is getting to you, save the covers of authors you admire, respect and would like to compete with - it helps remind you of your destination ❤️ #TuesdayTip #writingmotivation #authormotivation #dailygrind #writinggoals #getitdone Writing Goals, Writing Motivation
Premade Book Covers for Romance - Angela Haddon Book Cover Design
☀️Bookmark the book covers of successful authors for inspiration☀️ If your writing goals are feeling a little abstract, or the grind is getting to you, save the covers of authors you admire, respect and would like to compete with - it helps remind you of your destination ❤️ #TuesdayTip #writingmotivation #authormotivation #dailygrind #writinggoals #getitdone
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
🌷Tend to your Mailing List the way you’d tend a garden. Your subscribers are a valuable asset to your author business ... and they love what you do! Treat them right ❤️ #TuesdayTip #authortips #gratitude #authormotivation #authorbrand #newsletter #mailinglist #customerservice
Premade Book Covers for Romance - Angela Haddon Book Cover Design
🌷Tend to your Mailing List the way you’d tend a garden. Your subscribers are a valuable asset to your author business ... and they love what you do! Treat them right ❤️ #TuesdayTip #authortips #gratitude #authormotivation #authorbrand #newsletter #mailinglist #customerservice
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
Just get started. You'll improve faster with feedback under your belt! ❤️ Don't wait until you have the perfect product, for the perfect market, at the perfect time. Set a date, do your best, and put your work out there. You're always going to improve, but it'll happen faster if you have some real-world feedback. (PS. Eric Ries covers this in The Lean Startup by Eric Ries ... but I also got it from the real world!) #mvp #leanstartup #motivation #getitdone #startup #authormotivation Lean Startup, Do Your Best, The Real World, Getting Things Done
Premade Book Covers for Romance - Angela Haddon Book Cover Design
Just get started. You'll improve faster with feedback under your belt! ❤️ Don't wait until you have the perfect product, for the perfect market, at the perfect time. Set a date, do your best, and put your work out there. You're always going to improve, but it'll happen faster if you have some real-world feedback. (PS. Eric Ries covers this in The Lean Startup by Eric Ries ... but I also got it from the real world!) #mvp #leanstartup #motivation #getitdone #startup #authormotivation
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
#TuesdayTip - Connect with your audience BEFORE you launch your book For more tips, read my Author Resources here -> #bookpromos #bookmarketing #selfpublishing Audience, Connect, Product Launch
#TuesdayTip - Connect with your audience BEFORE you launch your book For more tips, read my Author Resources here -> #bookpromos #bookmarketing #selfpublishing
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
Sell your brand, not just your book 😎 #TuesdayTip #bookpromos #bookmarketing #selfpublishing Things To Sell, Brand, Envelope Design
Book Cover Resources for Self Published Authors - Angela Haddon Book Cover Design
Sell your brand, not just your book 😎 #TuesdayTip #bookpromos #bookmarketing #selfpublishing
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
When it comes to marketing your book, step into the shoes of your perfect reader and give them what they want! 😁 #TuesdayTip #bookpromos #bookmarketing #selfpublishing Readers, Things To Come, Step
Book Cover Resources for Self Published Authors - Angela Haddon Book Cover Design
When it comes to marketing your book, step into the shoes of your perfect reader and give them what they want! 😁 #TuesdayTip #bookpromos #bookmarketing #selfpublishing
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design
#TuesdayTip Keep your book promotion’s text to a minimum! Let the image do the heavy lifting 😁 #bookmarketing #romancenovel #bookcoverdesign #bookcovers Promote Book
Premade Book Covers for Romance - Angela Haddon Book Cover Design
#TuesdayTip Keep your book promotion’s text to a minimum! Let the image do the heavy lifting 😁 #bookmarketing #romancenovel #bookcoverdesign #bookcovers
Angela Haddon | Book Cover Design
Angela Haddon | Book Cover Design