Survey shows you can realize 70% more revenue based on Data Quality
Just before Christmas a interesting survey was released by SeriousDecision, a source for business-to-business sales and marketing best practice research and data. They really confirms some of my vi…
When Good CRM Data Goes Bad
A smart policy on data can spare your company from inefficiency, embarrassment and lost customers.
When you ditch bad data, costs decline and ROI soars
A company's prospect and customer database is critical to every marketer. While the message and the medium are crucial to effective marketing, these tools are meaningless if the intended recipient is not reached.