PPC Split Test

Infographic: 26 Ideas For Split Testing Your Search Ads

Calculate your PPC ROI from Conversion to Sale

Want to your know ROI for pay-per-click? This infographic clearly and simply lays out how to track your revenue from PPC leads to conversions to sales.

Inside AdWords: Estimated Total Conversions: New insights for the multi-screen world

Cross Device Conversion Tracking in AdWords marks the introduction of a new report which Internet marketers will love. How Cross Device Conversions Work.

Building a PPC Search Funnel: Part 1

Search Marketing For The Restaurant Industry: Five Points To Consider

Ad-testing-Expanded-Ads

The dust has settled on AdWords expanded text ads. What now?

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.

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Retail Paid Search Competition Heats Up with New Entrants

Andreas Reiffen on Twitter: "Keep your site visitors interested! Show relevant products to increase site clickage #PPC @crealytics #camato https://t.co/H1o6Hne4Wf"

Andreas Reiffen on

“Keep your site visitors interested! Show relevant products to increase site clickage

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In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.

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