E-commerce shop tips and inspiration
A look at some of the best online stores on the internet and tips on how to get your website doing the hard work for you and doing what it should... showcasing…
If you’re an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, then today’s episode is for you. I’m going to share with you 3 strategies you need to have in place NOW in your business in order to scale and grow sustainably. Both financially viable and profitable but also in terms of your own physical exertion so you don’t burn yourself out.
Our "Productpreneur Success Planner" is a stylish hard-cover business planner (undated) designed for Ecommerce retailers and brands looking to set goals and stay organised. It's got everything you need to plan AND build momentum, plus it comes with a 12 video training bundle to get you off to the best start possible for 2022-23!
Do you ever feel that you’re marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating with what you’re saying? Feeling like you really just want to know what your customer ACTUALLY needs and wants? Well today I’m going to dig into one thing you CAN do, one strategy you can employ this week, to help you to gain the insights you need.
“...a recession can actually be a great time to start or grow your own business!” I wanted to create an episode for you to give you some strategies and ideas to manage your business and hopefully thrive even as the economy may struggle in the coming months. 🎙 Let’s go over 8 Tips To Growing Your Store In A Recession (When You Want To Thrive, Not Just Survive…)
If you’re looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify.
Today on the show we’re going to try and answer a question we see being asked ALL the time: And that is - should you add Buy Now Pay Later payment options to your online store? I’m going to dig in and talk about the pros and cons of adding Buy Now Pay Later and strategies you can use to make the most of these services. So listen in and find out if adding Buy Now Pay Later services can help your online business sales!
This week we enter into the 4th and final quarter of the financial year 2021-22. Seriously - where has this time gone ⏰ 😱 As we enter a new quarter - and particularly the last one of the financial year - I recommend to everyone that you go back to your Goal Planner or your business plan and review where you originally planned to be against where you are now. 3 months is a good chunk of time to tick some of the goals off your list! What are you going to accomplish in this last quarter?
I’m joined by Michelle Smith, founder of gift hamper business Curated with Conscience. With the vision to have a positive impact on the environment and sustainability, Michelle’s business has also grown very rapidly. And whilst it’s easy to think that more revenue fixes all problems, that’s not the case at all. Fast growth brings with it a whole set of challenges! Listen now to hear Michelle’s inspiring story about staying true to her values and managing a fast growing business!
Social proof is one of the most valuable tools in your marketing toolbox! It's simply the strategy of seeking reviews of your products or service via emails, surveys or asking on social media and then showcasing those reviews as part of your marketing plan. You can also include positive social proof on your website and product pages, in fact, we highly recommend it! ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Your quarterly reminder to be checking your metrics! How can you know where to go if you don't know where you've been? Keeping an eye on your numbers allows you to scale or pivot, based on real data. It allows you to strategise instead of reacting.
On Episode 106 of The Productpreneur Success Podcast, Rich our lead FB Ad strategist brought up a very good point: "your customer avatar is... something that you should revisit every six months, especially over the last three years with COVID because people's sort of buying habits have definitely changed so that would've altered your avatars or your personas, probably in quite a big way. And actually maybe even expanded your market."
Thank you so much to everyone who provides feedback on the Productpreneur Success Podcast ⭐️⭐️⭐️ It helps so much to know what's working and what isn't and to receive this sort of feedback - that we're hitting the spot with inspiring but realistic advice and stories is exactly what we're working towards! If you enjoy listening to the Productpreneur Podcast I'd love to invite you to leave a review on Apple Podcasts, this will help others find us and provide us invaluable feedback!
Hands up - who is feeling really ready to put 2021 to bed? I know I'm not the only one who is feeling really tired and kinda over it right now. I'm seeing it and hearing it from all over the place. But, how do you take a break when you're the main person in your business? Listen right now to get your ducks in a row and take a holiday!
In today’s episode I’m excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally and Nova. We all know how important it is for a product business to have impactful images, however did you know that your written work is just as powerful when it comes to helping your customer understand your product and envisage your product in their lives? Listen as we show you how you can improve your communication through powerful and persuasive copywriting!
Today’s interview with founder Rhianna Knight of eco-friendly outdoor wear brand @teamtimbuktu, is one that you’re going to want to come back to time and time again. Rhianna very generously shares her insights on building a business based on values such as sustainability and inclusiveness but she also provides valuable tips on how to manage your mindset and capabilities as a business owner.
Heard all the fuss about Shopify 2.0 but not sure what it's all about? Last month our head Web Designer Narelle walked us all through what we need to know, why we need it and what to focus on when it comes to the new Shopify format. If you're unsure on whether you need to upgrade or not be sure to head to the blog and watch this video!
Importing products from overseas is a complex process that if not done correctly can end up costing you $$$ in unexpected costs. And it’s often the piece of the product puzzle that is completely overlooked until it is too late. Today I talk with Carolina Montanez from Plane 2 Sea to walk through what you need to know, even before negotiating prices with your suppliers, to get your products from your suppliers warehouse to Australia with the least amount of hassles and unexpected costs.
It's #brandswelove Tuesday and we're getting excited about summer which is why we are in love with @nateveaustralia and their super convenient towel suits. Designed for adults and kids alike, these colourful towel suits are perfect to take anywhere as they roll up into the size of a kebab, they're sand resistant and super lightweight. The must have item for any summer adventure coming up ☀️ Aren't they fun? And really, shouldn't all towels now be MADE to have pockets!