Eyeshadow placement according to eye shape. Can you see your eye shape here? Forget how other people wear their eyeshadow, stick to your eyeshape, it will make all the difference to your overall appearance.
I'm only responsible for what I say, not for what you understand. Although as an author I am responsible for making readers understand--a reader who doesn't understand is an unhappy reader. (And there is some value to leaving some questions unanswered.