Behind the scenes: Full scale vinyl mockups of colour options for the Toll trucks.

Behind the scenes: Full scale vinyl mockups of colour options for the Toll trucks.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

To help drive global expansion, Toll required new brand positioning & identity system that built on the valuable visual equity, was bold and iconic.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results.  The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Davidson's brand refresh for the iconic logistics company, Toll. This was a job of enormous scale and breadth, not only due to the sheer amount of applications, but also the physical size and grandeur of the subjects we were working with. It was a very exciting challenge for the team, which produced fantastic results. The strategy behind the refresh was the idea of “One Toll” which involved the consolidation of all the separate brands and identities to create one bold, new brand identity.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High. Davidson was appointed the task of embedding the school’s values and direction into their new brand. Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High. Davidson was appointed the task of embedding the school’s values and direction into their new brand. Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High.   Davidson was appointed the task of embedding the school’s values and direction into their new brand.  Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Auburn High School is a contemporary secondary school, formally known as Hawthorn High. Davidson was appointed the task of embedding the school’s values and direction into their new brand. Davidson delivered on, not just a new visual identity, but a comprehensive signage package with the hero being the enormous 5 metre sign on the exterior of the gymnasium.

Davidson developed the Propeller brand identity and name. We really enjoyed working with our great client FYA in the youth space and the opportunity to be introduced to the Samsung Australia team. Two powerful brands, in their own right, coming together to create social enterprise and social change.

Davidson developed the Propeller brand identity and name. We really enjoyed working with our great client FYA in the youth space and the opportunity to be introduced to the Samsung Australia team. Two powerful brands, in their own right, coming together to create social enterprise and social change.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson was honoured to create the brand for the Melbourne Cup, which really is on the world’s stage. We developed the brand identity, visual language, signage, stationery, marketing collateral and visual standards manual - all capturing the vibrancy and spirit of the great race.

Davidson created a parent brand for BeerFest which was rolled out across 3 separate festivals in Fremantle, Launceston and Melbourne. The identity appeared online and at the individual events through signage, ticketing and, of course, beer receptacles!

Davidson created a parent brand for BeerFest which was rolled out across 3 separate festivals in Fremantle, Launceston and Melbourne. The identity appeared online and at the individual events through signage, ticketing and, of course, beer receptacles!

Davidson created a parent brand for BeerFest which was rolled out across 3 separate festivals in Fremantle, Launceston and Melbourne. The identity appeared online and at the individual events through signage, ticketing and, of course, beer receptacles!

Davidson created a parent brand for BeerFest which was rolled out across 3 separate festivals in Fremantle, Launceston and Melbourne. The identity appeared online and at the individual events through signage, ticketing and, of course, beer receptacles!

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