Davidson developed the visual language system, brand tone-of-voice, internal graphics, signage and ticketing for The Daily Kitchen.
The Irish, Launceston. Davidson was lucky enough to get the opportunity to rebrand this old charmer. This involved developing the brand strategy, naming and a striking logo which was rolled-out across the pub’s signage and various bar collateral.
Supporting the 'Cougar Bourbon. Straight Up' Ad campaign, developed by Clemenger BBDO, Davidson have been working closely with the Spirits team at CUB to revitalise the packaging to appeal to the no-frills 'straight up' consumer who enjoys a good bourbon from time to time.
Davidson undertook the Quitnits packaging refresh with a focus on type treatment, colour coding and a clean design which highlights the natural elements of the product. As you can see in this before-and-after shot – we took the packaging into a contemporary, fresh space which really gave the range a new life.