2018 is here and almost everyone in the marketing world is giving a rundown on their predicted digital marketing trends they expect to be big in the new year, but very few apply these trends to make sense to those of us in the travel industry.
Marketing automation was, and will remain one of the most important game-changers for your digital marketing efforts.
Be sure to show your audience that a winner has been chosen for the competition. No one likes to be taken advantage of, and seeing that the competition is closed and that a winner was fairly chosen in an unbiased way.
Did you know that you can optimise your blog posts according to SEO guidelines? Here are some tactics you can apply to your next blog post to help its SEO ranking.
User experience is all about making it painless for users to visit your website.
If you’re relying on OTAs for the bulk of your bookings, it is imperative to start creating your own digital real estate.
Think about ways that you can enhance your customer’s experience, whether it is through loyalty programmes or even a blog that consistently provides great tips and advice on getting the most out of their adventures.