Small business branding - Your 'Onliness Statement' is essentially a positioning statement for your brand - what's yours?
How to Craft a Brand Positioning Statement
Occupy a distinct POSITION in the mind of your customer by using the marketing strategy, Brand Positioning. Download a free brand positioning worksheet.
Crafting Your Brand Positioning Statement — She Builds
Holiday Gift Guide Shopping Ideas from Colorado Companies
The positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting that .