4 Ways to Map Marketing to Customers' Journeys - Direct Marketing news customer_journey_map_364001.png
Rail Europe Experience Map, labelled on the right with the five dimensions suggested by Adaptive Path’s Chris Risdon
How to create surveys to better understand the customer journey Mapping the customer journey more accurately using surveys In today’s highly competitive market, where product quality is not sufficient.
A customer journey map tells the story of the customer’s experience: from contact, through engagement and into relationship.
A customer journey map provides: a story on how the customer interacts, or should interact, with your company. Learn how to set up a customer journey map.