Happy Hour Consumers are Food-Focused. Food, specifically the type of food available, has a stronger impact on where consumers visit for happy hour than alcohol drinks do. Asked specifically about food and beverage drivers, most consume.
Looking at the nutrition and performance drinks market in the US this year, Jones echoed this sentiment saying of protein drink users like the trend towards greater use of plant protein like soy, pea or rice protein.
Seeking Comfort Food In The Age Of Trump? So Are These Food Industry Titans
A not-insignificant portion of America is in shock over Tuesday night's election results -- and among those still reeling are the chief executives of some of America's most prominent food and beverage companies.