While this is using the initials element, I'm not crazy about the blockiness of it. Not opposed to using negative space, but somehow don't like the way this looks.

30 Creative Minimal Logos

Beautiful personal brand identity calligraphy by Martina Cavalieri. Try Suitcase Fusion free for 30 days:

Marmel / packaging for sweet shop by Diana Polar ---- ooo these colors feel new, modern, yet cozy. Perfect for a sweet shop :)

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