Mark Ritson: Google needs to search for new brand values | Marketing Week

Mark Ritson: 7 essential lessons all new marketers need to know - Marketing Week

mark ritson meaningful vs meaningless brands

mark ritson meaningful vs meaningless brands

Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018 - Hilarious

2018 isn't about segmentation and positioning but AI and Blockchain. Here are the seven marketing bandwagons you need to jump on before it's too late.

Mark Ritson: Why you should fear the ‘digital duopoly’ in 2018

Mark Ritson: Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week

Mark Ritson talks marketing technique http://cstu.io/a6d08a

Well known digital transformation thought leader Gerd Schenkel joins the EchoJunction podcast to talk digital transformation.

Mark Ritson on the biggest stories of 2017

Marketing Week columnist Mark Ritson shares his key marketing moments of 2017 in this end-of-year podcast.

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

Mark Ritson: Burberry’s luxury repositioning won’t work, it’s not in the brand DNA

After dispensing with chief creative officer Christopher Bailey, new Burberry CEO Marco Gobbetti wants to take the brand upscale, but it goes against its history and traditions.

Mark Ritson: Only the ad industry’s Weinsteins should fear Cindy Gallop’s ‘witch hunt’

Cindy Gallop's request for anonymous reports of sexual harassment in the ad industry seem to go too far, but empirical and anecdotal evidence shows the problem is real and can only be fought by naming names.

Mark Ritson: There's a new weapon in the targeting armoury - Marketing Week

Combining psychographic segmentation with behavioural and addressable data creates a potent mix that could make targeting supremely effective.

Mark Ritson: In the AI era, it’s digital ads that face disruption

Mark Ritson: In the AI era, it's digital ads that face disruption - Marketing Week

Mark Ritson: Which sponsors would trust the World Cup to protect their brand in 2018?

FIFA is short of sponsors for the 2018 World Cup in Russia, which is unsurprising given the reputations of both the host country and governing body.

Mark Ritson: Unilever resisting takeover is a win for responsible business

Mark Ritson: Learn from Hollywood and re-work your biggest hits - Marketing Week

Mark Ritson: Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week

Mark Ritson: Adidas' CEO is failing his brand with his exclusively digital mindset - Marketing Week

Mark Ritson: Facebook’s segmentation abilities are depressingly impressive

Mark Ritson: Facebook’s segmentation abilities are depressingly impressive

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