About the ProjectThe concept for this anti-smoking advertisement started by looking at friends and family that have grown up in smoking households and how that has influenced their decision to smoke, and how smoking has affected their lives.
Heinz ketchup poster - in this poster, designer put the stalk of tomato on top of the ketchup bottle to represent tomato. Designer used just two elements(ketchup bottle and tomato top) but now it show new aspect from that. It's simple but smart.
advertisement on newspapers is usually expensive and for small ads that young professionals would want to post can come at a great cost, hence why social media seems to be the easiest and cheapest methods