Social Recruitment Kampagne der schwedischen Streitkräfte: “Who cares?” #socialrecruitment #socialmedia

I'm highly intrigued by this Swedish Armed Forces recruiting campaign. The basic tagline was "Who cares?

swedish armed forces | ... swedish armed forces we support the swedish armed forces and our

swedish armed forces | ... swedish armed forces we support the swedish armed forces and our

Princess Madeleine of Sweden attends the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden. (Photo by Samir Hussein/WireImage)

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

Swedish Armed Forces: Who cares? (by DDB Stockholm)

Swedish Armed Forces: Em tempos de redes sociais, o quão longe você iria para ajudar alguém?

Swedish Armed Forces: o quão longe você iria para ajudar alguém?

Employer Branding muss Werte ´fühlbar´ und ´erlebbar´ machen. Das sensationelle Beispiel ´Who Cares?´der Swedish Armed Forces

Employer Branding muss Werte ´fühlbar´ und ´erlebbar´ machen. Das sensationelle Beispiel ´Who Cares?´der Swedish Armed Forces

Swedisch Armed Forces Brand Manual  This is the result of our module called Brand strategy and identity. We had to create a new identity for the Swedish Armed Forces

Swedisch Armed Forces Brand Manual

Swedisch Armed Forces Brand Manual This is the result of our module called Brand strategy and identity. We had to create a new identity for the Swedish Armed Forces

Swedish Armed Forces Film Advert By Volt: We Let Sweden Be in Peace | Ads of the World™

Swedish Armed Forces Film Advert By Volt: We Let Sweden Be in Peace

Stunt for Swedish Armed Forces called for participants to give up their physical freedom for a total stranger. Video On Link.

Rumor: Apple TV Refreshed Into “iTV,” With iPhone OS and Games in Mind

Stunt for Swedish Armed Forces called for participants to give up their physical freedom for a total stranger.

Princess Madeleine Photos - (L-R) Princess Sofia and Princess Madeleine of Sweden are seen at the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden. - The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Princess Madeleine Photos Photos: The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

Princess Estelle of Sweden Photos - (L-R)  Queen Silvia of Sweden, Prince Daniel of Sweden, Crown Princess Victoria of Sweden and Princess Estelle of Sweden are seen at the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden. - The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Princess Estelle of Sweden Photos Photos: The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Princess Estelle of Sweden Photos Photos: The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday

April 30, 2016--Princess Martha Louise of Norway and Crown Princess Mary of Denmark attend The Swedish Armed Forces Celebration, in the Outer Courtyard at The Royal Palace in Stockholm on the occasion of King Carl Gustaf of Sweden's 70th Birthday, on April 30, 2016, in Stockholm, Sweden.

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

Princess Victoria Photos - (L-R) Princess Sofia, Princess Madeleine of Sweden,Christopher O'Neill, Queen Silvia of Sweden, Prince Daniel of Sweden, Crown Princess Victoria of Sweden and Princess Estelle of Sweden are seen at the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden. - The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Princess Victoria Photos Photos: The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

Princess Estelle of Sweden and Princess Madeleine of Sweden attend the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden.

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

Princess Madeleine Photos - (L-R) Princess Sofia and Princess Madeleine of Sweden are seen at the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden. - The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Princess Madeleine Photos Photos: The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His 70th Birthday

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

Princess Sofia of Sweden, Princess Estelle of Sweden and Princess Madeleine of Sweden attend the celebrations of the Swedish Armed Forces for the 70th birthday of King Carl Gustaf of Sweden on April 30, 2016 in Stockholm, Sweden.

Browse The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday latest photos. View images and find out more about The Swedish Armed Forces Celebration - King Carl Gustaf of Sweden Celebrates His Birthday at Getty Images.

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