Olympic champion Victoria Pendleton photographed by John Wright. Would a male cyclist have to do it to get more attention to the sport? But if we can use artistically done photos like this for the greater good of womens cycling,
Cycling participation gets bounce effect from Olympics. With all the cycling success at the Olympic and Paralympic Games this summer you’d expect some bounce effect on participation numbers? Well research conducted by the London School of Economics (LSE) before and after the Games for Sky has found that 52% of all people (from a 1,000 sample) indicated that they were motivated to cycle as a result of the achievements of Team GB’s cyclists.
Great Britain post a new world record time during Men's Team Pursuit Track Cycling Qualifying on Day 6 of the London 2012 Olympic Games at Velodrome on August 2012 in London, England. (Photo by Cameron Spencer/Getty Images)