Positioned in the heart of the Honda Festival Garden, the HondaTrope is a device that creates a new world through the illusion of a digital environment overlaid onto a real environment.

Positioned in the heart of the Honda Festival Garden, the HondaTrope is a device that creates a new world through the illusion of a digital environment overlaid onto a real environment.

The making of the HondaTrope.

Honda wanted to leverage their sponsorship of the Sydney Festival by becoming an artist at the show; Loved working with Honda, DT and PLAY Communication to custom engineer that bespoke spinning cup!

Meet the HondaTrope.

Meet the HondaTrope.

When technology meets pure joy, beautiful things can happen. The HondaTrope became a major talking point of the Sydney Festival. It took people back to their childhood and left them with a new way of looking at the world.  That's the power of clever thinking.

When technology meets pure joy, beautiful things can happen. The HondaTrope became a major talking point of the Sydney Festival. It took people back to their childhood and left them with a new way of looking at the world. That's the power of clever thinking.

HondaTrope in the making.

HondaTrope in the making.

The thinking behind the HondaTrope came from the principle that technologies work better when they reflect the nature of the human body and mind. This was brought to life by combining the simple motion of a playground cup, ultra fast LED strips (+1000 fps), and the way our eyes naturally move.

The thinking behind the HondaTrope came from the principle that technologies work better when they reflect the nature of the human body and mind. This was brought to life by combining the simple motion of a playground cup, ultra fast LED strips (+1000 fps), and the way our eyes naturally move.

The concept centers on a bespoke spinning cup, custom engineered from the ground up and reminiscent of something from a children's playground. Surrounded by vertical LED light sources, festival patrons sit inside the cup and begin to spin. Once they reach an optimal speed, the lights slowly reveal a hidden world seen only by those in the HondaTrope.

The concept centers on a bespoke spinning cup, custom engineered from the ground up and reminiscent of something from a children's playground. Surrounded by vertical LED light sources, festival patrons sit inside the cup and begin to spin. Once they reach an optimal speed, the lights slowly reveal a hidden world seen only by those in the HondaTrope.

Remember as a child the spinning cup ride? Where you turned the wheel as fast as you could until the world became a giant, spinning blur. Now imagine that ride with LEDs, a hidden garden and some very clever thinking. Introducing the HondaTrope.

Remember as a child the spinning cup ride? Where you turned the wheel as fast as you could until the world became a giant, spinning blur. Now imagine that ride with LEDs, a hidden garden and some very clever thinking. Introducing the HondaTrope.

A customised spinning cup, the HondaTrope was surrounded by 24 light poles fitted with 4,320 LEDs. Seating up to three at a time, riders spun the cup using a Honda steering wheel. When the cup reached maximum speed, the light poles slowly revealed a hidden garden - seen only by those sitting in the HondaTrope.

A customised spinning cup, the HondaTrope was surrounded by 24 light poles fitted with 4,320 LEDs. Seating up to three at a time, riders spun the cup using a Honda steering wheel. When the cup reached maximum speed, the light poles slowly revealed a hidden garden - seen only by those sitting in the HondaTrope.


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