Email Marketing Statistics 2016

Collection by IFactory Digital

20 
Pins
 • 
1.65k 
Followers

Email Marketing Statistics 2016 Our collection of the best email statistics sources to benchmark open and clickthrough rates for your email campaigns.

iFactory Digital
Email automation tools become even more useful, offering email marketers more ways to creatively use them and an ever expanding list of triggers #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

Email automation tools become even more useful, offering email marketers more ways to creatively use them and an ever expanding list of triggers #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

Personalised emails deliver 6x higher transaction rates. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

iFactory | Web Design Brisbane, Digital Marketing, App Development, SEO

Personalised emails deliver 6x higher transaction rates. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

90% of companies using marketing automation are taking advantage of email marketing. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

iFactory | Web Design Brisbane, Digital Marketing, App Development, SEO

90% of companies using marketing automation are taking advantage of email marketing. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

iFactory | Web Design Brisbane, Digital Marketing, App Development, SEO

Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

iFactory | Web Design Brisbane, Digital Marketing, App Development, SEO

There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

The iPhone is the most common mobile device subscribers use to open their email for the first time. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

The iPhone is the most common mobile device subscribers use to open their email for the first time. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

One out of every three clicks within an email occurs on a mobile device. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

One out of every three clicks within an email occurs on a mobile device. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

Email marketing technology is used by 82% of B2B and B2C companies. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

Email marketing technology is used by 82% of B2B and B2C companies. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

B2C marketers who leverage automation have seen conversion rates as high as 50%. #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

B2C marketers who leverage automation have seen conversion rates as high as 50%. #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

Email marketing has an ROI of 3800%. – DMA #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

Email marketing has an ROI of 3800%. – DMA #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

60% of marketers use conversion rates to evaluate an email’s effectiveness. – DMA #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

29% of marketers look at ROI metrics to evaluate email effectiveness. – DMA #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn #ifactory #ifactorydigital  #emailmarketing #digitalmarketing #digital #edm #marketing #statistics  #email #emails

Email Marketing - iFactory

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn #ifactory #ifactorydigital #emailmarketing #digitalmarketing #digital #edm #marketing #statistics #email #emails