Don’t market your brand. Live it.
Here’s a familiar scenario. Your client/agency brand team has worked tirelessly to develop a new brand positioning. The consumer research backs it up. The data backs it up. The whole team gives a knockout final presentation to the CMO and she buys it 100%. She sells it to the CEO and everyone is very excited about the possibilities.
Customer experience: The emotional road to transaction - Mumbrella
Remember when you could console yourself over a deal gone bad with the old adage: ‘it’s not personal, it’s just business’?If you still believe that to be the case, then you should click on another article because you are not going to like what you are about to read. Business is very personal.Companies that don’t appreciate […]