CMO Project

Collection by Jessica Ruhfus

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Jessica Ruhfus
Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.

The CEO guide to customer experience

Companies that create exceptional customer experiences can set themselves apart from their competitors.

What “Boring” Industries Can Do To Spice Up A Content Marketing Plan. Here are six ways companies in otherwise “dry” industries can create remarkable content that works overtime to achieve inbound business goals.

Company news

The Power of Storytelling. Stories engage us like little else. Millward Brown explores what it is that makes storytelling an effective creative tool for your brand communications.

Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide.

The Introverted Corporation

Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide.

Companies need to become more innovative to attract the new workforce of millennials. But new ideas and products can sprout only if the conditions are right.

CMO by Adobe

Digital trends, insights, expertise and inspiration to help business leaders navigate the digital landscape.

There are three stories every manager and entrepreneur needs to be able to tell, says this Silicon Valley and Marine Corps veteran. Best Vacation Destinations, Weekend Deals, Jersey Girl, Marine Corps, Lessons Learned, Night Club, Film Festival, Storytelling, Philadelphia

How Working At Facebook, Google, And Pinterest Made Me A Better Storyteller

There are three stories every manager and entrepreneur needs to be able to tell, says this Silicon Valley and Marine Corps veteran.

Don’t market your brand. Live it.

Don’t market your brand. Live it.

Here’s a familiar scenario. Your client/agency brand team has worked tirelessly to develop a new brand positioning. The consumer research backs it up. The data backs it up. The whole team gives a knockout final presentation to the CMO and she buys it 100%. She sells it to the CEO and everyone is very excited about the possibilities.

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Inspiration from Kantar

Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights.

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Brandspeak: A Provocative Film That Brings Brands to Life

SAP’s Joe Pantigoso on Logorama, an Academy Award-winning short film that highlights brands in some unexpected ways

Remember when you could console yourself over a deal gone bad with the old…

Customer experience: The emotional road to transaction - Mumbrella

Remember when you could console yourself over a deal gone bad with the old adage: ‘it’s not personal, it’s just business’?If you still believe that to be the case, then you should click on another article because you are not going to like what you are about to read. Business is very personal.Companies that don’t appreciate […]

Smart bosses hire people even smarter. Of course, then they have to manage them. Here is how an expert manager manages a bunch of brainiacs.

The Top 15 Skills Every Marketer Needs By 2017 - B&T

Do you work in marketing but, let's face it, are a bit crap at it? Become instantly less-crap by reading this.

Learn what the term "petite" really means in terms of women's clothing sizes, plus get tips for shopping online and in stores.

Company news

The consumer decision journey, driven by technology, has changed dramatically over the past 10 years. Brand builders should be aware of the evolving path to purchase and the important role of brand experience.