Consumer insights

Collection by Jessica Ruhfus

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Jessica Ruhfus
An experience map is a strategic tool for capturing and presenting key insights into the complex customer interactions that occur across experiences with a product, service, or ecosystem. At the heart of an experience map lies the customer journey mo. Experience Map, User Experience Design, Customer Experience, Customer Service, Design Thinking Process, Design Process, User Centered Design, Customer Journey Mapping, Service Map
User Experience DesignCustomer ServiceCustomer Journey MappingService Map

Adaptive path's guide to experience mapping

An experience map is a strategic tool for capturing and presenting key insights into the complex customer interactions that occur across experiences with a product, service, or ecosystem. At the heart of an experience map lies the customer journey model, an archetypal journey created from an aggregate of all customers going from point A to point B as they attempt to achieve a goal or satisfy a need. http://mappingexperiences.com/

Customer Behavior and Loyalty in Insurance: Global Edition 2016 Customer Behaviour, Consumer Behaviour, Behavior, Weather Alerts, Black Box, Loyalty, Insight, Digital, Smartphone
LoyaltyInsightSmartphone

Customer Behavior and Loyalty in Insurance: Global Edition 2016

Current digital tools are creating opportunities in customer loyalty beyond basic coverage.

brandchannel: Innovative AF: Air France Junior Lab Taps Teens to Shape Future Airline Travel, Air France, Higher Education, Conversation, Insight, Innovation, Campaign, Bring It On, Teen

Brandspeak: How to Move from Campaigns to Conversations

In a guest post, Merkle’s Jennifer Perry and Danielle Block discuss the importance of marketing in the moment

Providing insight into the nontraditional, specialty property types of EPR Properties.

The Experience Economy | EPR Insight Center

“An experience is not an amorphous construct; it is as real an offering as any service, good or commodity.” In the July-August 1998 issue of the Harvard Business Review, authors B. Joseph Pine II and James H. Gilmore introduced what they termed “the experience economy,” the concept that positioned experiences as the next category of …

Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar…

U.S. MONITOR- consumer insights

An ongoing flow of strategic insights into the key drivers of change, emerging market trends, and evolving consumer motivations in the U.S. marketplace.

Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar…

U.S. MONITOR- consumer insights

An ongoing flow of strategic insights into the key drivers of change, emerging market trends, and evolving consumer motivations in the U.S. marketplace.

Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide.

The Introverted Corporation

Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide.

Outdated beliefs about the nature of customer journeys stand in the way of successful marketing. It’s time to reveal the truths and meet consumers’ needs.

CMO by Adobe

Digital trends, insights, expertise and inspiration to help business leaders navigate the digital landscape.

Your Guide To Generation Z: The Frugal, Brand-Wary, Determined Anti-Millennials Great Recession, Generation Z, Creative People, Frugal, Insight, College, University

Your Guide To Generation Z: The Frugal, Brand-Wary, Determined Anti-Millennials

The generation forged during the Great Recession is entering college and the workforce. Here’s what companies need to know about them.

Six key emotional triggers drive audiences’ short-form content selections…

Audiences Choose Short-Form Content Based on How They Want To Feel

Six key emotional triggers drive audiences’ short-form content selections, according to a new Viacom International study.

Unlike big corporations, craft brands don't have to be omnipresent to be successful. Rather, they just have to be where their customers need them.

Founder: The Rise Of The Craft Brand

Unlike big corporations, craft brands don't have to be omnipresent to be successful. Rather, they just have to be where their customers need them.

Young, diverse and connected: Meet the new business traveller Business Travel, Insight, Connection, Meet, Amp

Young, diverse and connected: Meet the new business traveller

Providing insight into the nontraditional, specialty property types of EPR Properties.

Innovation Brings New Experiences to Waterparks | EPR Insight Center

The waterpark industry continues to expand in North America, with more than $500 million of new investment in indoor, outdoor, and hotel waterparks in 2015, according to industry analysts Hotel & Leisure Advisors. As with other recreation and entertainment-based properties, the importance of experience has emerged as a key driver of waterpark renovations, expansions, and the …

The Future of the Experience Economy, by Eventbrite’s CEO

The Future of the Experience Economy, by Eventbrite’s CEO

This week I attended a conference, The Future of the Experience Economy, to discuss and learn how to succeed in the Experience Economy, what innovations will drive it forward, and how progressive brands can stay ahead of the curve to create incredible experiences that build loyal audiences. Over the next few days I'll publish some…

People prefer to spend their money on experiences over things and access over ownership.

The Road From Product to Experience for Luxury Offerings

People prefer to spend their money on experiences over things and access over ownership.

How do consumers really feel about the world’s 25 biggest brands?

How do consumers really feel about the world’s 25 biggest brands?

Research unveiled today has highlighted the emotions roused in consumers by the world’s 25 biggest brands. It turns out that… | Creative | News | Retail | Social Media | Marketing | National |