Content Creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. As a business, you have to aim to be a thought leader in your field. Knowing your business, your sector and your target audience inside out is the key to creating authoritative content that educates and engages.
Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands. According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets. Content consistency establishes your credibility.
Content batching is a productivity technique where you create all of your captions or visual content during a set period of time. With content batching, you can focus your creative energy without jumping from task to task and can plan content weeks in advance creating a more cohesive approach to your social media strategy. For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or “batching” an entire week of captions.
Marketing shouldn't be a list of all the features of what you're selling. Those are important, but in order to CONNECT with your audience, you've got to get them to see themselves using it and the benefits it will bring to them. Put simply, it's not about you, it's all about them. #contentmarketing #marketingtips #digitalmarketing #instafollowers #leadgeneration #entrepreneur #smallbusiness #womenledbusiness #localbusiness #binghamton #goldinmarketworks
The five Ps of marketing are people, pain, price, promise and process. By following them you can help ensure you're effectively understanding and reaching the target market for your home business. The better you understand and target your market, you can more effectively spend time and money to reach them. Focusing on the 5Ps will also help you figure out what's working and what's not when it comes to marketing your business. The five Ps will help you focus on what you need to do in marketing.
A recent study conducted by HubSpot found that blogging businesses saw their monthly leads increase by a whopping 126% compared to businesses without a blog. And in a recent Statista poll, 68% of Australians surveyed reported reading online blogs. Still not convinced? We’ve gathered a list of our top 3 reasons why having a company blog is good for your business. #contentwriting #contentmarketing #blogging