This architectural design example where a sequential design system has been used. A story has been told in this sequence which has been constructed out of lines and shapes. These patterns form the shapes of the buildings and constructions. Within each frame a story has been built, thus to the completion of the piece.
The oil as spelled out as a word represents the idea or the general representation of oil in the form of a typographic imagery, the constrained visual is all in the word and the way it has been designed in order for it too represent the actual object.