Liquid's work - Rebrand

Changing a brand to meet today’s challenges? The Liquid approach looks at an established brand in the same way as a personal stylist would look at a person – how do we reinvigorate this business?
16 Pins8 Followers
Maton Guitars ~ This musical instrument manufacturer was unable to convey the premium in their guitars in an increasingly global market. Liquid recast Maton’s brand to exude warmth and inject a craftsman’s skill and experience into their brand personality. We then designed a new catalogue which promoted Maton Guitars traditions of quality, attention to detail and innovation and positioned their guitars as a collector’s item.

Maton Guitars ~ This musical instrument manufacturer was unable to convey the premium in their guitars in an increasingly global market. Liquid recast Maton’s brand to exude warmth and inject a craftsman’s skill and experience into their brand personality. We then designed a new catalogue which promoted Maton Guitars traditions of quality, attention to detail and innovation and positioned their guitars as a collector’s item.

Birkenstock - This successful German brand needed exceptionally designed promotional material to support the marketing of this brand’s tradition, quality and health benefits. Liquid overhauled Birkenstock’s brochure set and devised a striking new design and sophisticated photography style to tell Birkenstock’s story of their commitment to quality and sustainability. Liquid created new appeal helping realise a 200% lift in enrolments

Liquid brought a stylish sophisticated look to this European brand - Birkenstock

Gymnastics Australia’s wanted to grow grassroots involvement in their sport by appealing to parents & highlight the benefits of fundamental movement programs for children. They needed a total rethink on brand design and a new market strategy for their National Championships. Liquid’s bold new design captured gymnastics’ sense of drama using colourful photography and striking graphical elements. This vibrant new brand look proved appealing & was created to be interchangeable across all media.

A brand refresh to drive the success of a major community sports event - Gymnastics Australia

Redefining CSIA

CSIA required new branding order to remain relevant to their goals, members and member organisations. Learn more about the new branding strategy by Liquid Creativity.

UXC - This ASX listed company needed a powerful strategy to communicate their values and build a common sense of purpose for employees spread across different business units throughout Australia and New Zealand. Working closely with the Executive team, Liquid crystallised a vision and a new story of business change, then custom-built a powerful communications set and new look palette. Liquid brought a new vision to life - and 3,500 employees together

Liquid brought a new vision to life – and employees together - UXC

Bennetts, a century-old coffee importer found itself struggling to remain relevant in a rapidly evolving market place. Perceived as old-fashioned in the fast growing ‘hipster’ segment, they're losing market share & urgently needed to reinvigorate their brand. After extensive market research Liquid conducted a brand workshop with Bennetts management team to get a comprehensive understanding of the situation – then launched a stylish new brand, website & visual design for promotional material.

New brand positioning reversed a decline in market share - Bennetts

Fusion - This 3 year old business found itself in a hyper-competitive market with a need to find new ways to grow their business. Working closely with the owners and marketing consultants PWT Communications, Liquid designed a new brand logo, website and marketing look to help Fusion stand out in a tough market place. - Liquid’s new marketing look drove a 67% increase in sales

Liquid’s new marketing look drove a increase in sales - Fusion

Moss Brothers - This West Australian wine maker needed new look labels, understanding that packaging was crucial to a wine’s reputation-building and product-selling processes. Liquid brought a new brand look and confident packaging design, featuring young, fresh colours and simple graphics to appeal to sophisticated urban consumers.

Moss Brothers - This West Australian wine maker needed new look labels, understanding that packaging was crucial to a wine’s reputation-building and product-selling processes. Liquid brought a new brand look and confident packaging design, featuring young, fresh colours and simple graphics to appeal to sophisticated urban consumers.

Gecko Kids Fitness had a mission to become a leader in kids’ fitness programs but their marketing desperately needed an overhaul. Liquid’s created a new and energetic marketing look featuring a quirky brand character who proved highly appealing to kids and parents. Liquid’s set the new brand in a fresh vibrant colour format and designed an array of visual elements, helping Gecko secure scores of new licensees across Australia’s fitness industry.

A new brand which appealed to kids, parents and fitness clubs - Gecko Kids Fitness

Waratah Global’s Asian-built website wasn’t cutting it in the hotels and resort interiors market. They needed a new digital look to project their build quality, range of services and decades’ of expertise. Working closely with Waratah Global’s executive team, Liquid devised a new digital strategy with engaging and informative content and responsive design to optimise user experience across all online channels.

Waratah Global’s Asian-built website wasn’t cutting it in the hotels and resort interiors market. They needed a new digital look to project their build quality, range of services and decades’ of expertise. Working closely with Waratah Global’s executive team, Liquid devised a new digital strategy with engaging and informative content and responsive design to optimise user experience across all online channels.

Pinterest
Search