To celebrate the launch of the new Max Brenner Australia mmmMenu, we hosted an exclusive chocolate degustation event featuring a a giant chocolate breaking ceremony and a chocolate media wall where guests could leave messages written in chocolate paint.
To officially launch the new look and feel of the Marion’s Kitchen cooking kit range, Marion Grasby and her mum Noi hosted an intimate lunch and cooking class at Williams-Sonoma kitchen for select food and lifestyle media. The lunch offered media a first look at the new packaging, while Marion and Noi provided culinary tips for cooking traditional Thai dishes.
We brought together world class athletes and celebrities to celebrate the future of sport at the Oakley Australia Future Sport Project, which saw a collaborative team of innovators predict and present what they believed was in store for surfing, cycling and snowboarding.
To launch the new Perfect Weight range from Hill's Pet Nutrition Australia, we organised a doggy bootcamp for media, celebs and their furry friends! The dog-friendly event was hosted by celebrity dog trainer Farmer Dave.
20 teams of uni students set off on the adventure of a lifetime in Australia's inaugural Red Bull Can You Make It? Challenge! The teams of three were faced with the task of traversing the continent in five days without cash or credit cards - only cans of Red Bull. In total, 3336 cans were traded for flights, pink limos, helicopter rides, jet skis, cab rides, five-star penthouses, gourmet meals and so much more!
We introduced Australia to the groundbreaking collaboration between Broadway Shopping Centre, THE ICONIC and ParcelPoint, allowing shoppers to have online purchases delivered to The Collection Bar in a retail first.
To launch Oakley Australia's new Scuderia Ferrari collection, we created an exact miniature replica of the Monaco F1 Grand Prix track and brought together some of Australia's favourite famous faces including V8 Supercar champion Rick Kelly, chart toppers Peking Duk, and TV personalities Ash London & Scott Tweedie to battle it out for supremacy.
To maximise exposure around the launch of the Hill's Pet Nutrition Australia Ideal Balance pet food range, we took over the iconic North Bondi Surf Life Saving Club and created a bespoke celebrity pet wellness retreat, hosted by Channel 7’s Kylie Gillies and celebrity vet, Dr Katrina Warren.
To celebrate the launch of its new hand sanitiser range, Palmolive hosted a beautiful lunch at Kitchen by Mike featuring a bespoke menu showcasing fresh local produce inspired by the luscious fragrances of the range; Fig & Coconut, Crisp Green Apple and Raspberry.