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Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were divided into fundamentalist factions.
The sport of surfing has become a fashion trend and manifested itself into a billion-dollar market. World surfing market is forecast to reach $13.24 billion by the year 2017. Surfing is an important part of Australian youth culture and a huge part of that unique culture is the ocean and all that