Luxury Marketing

What is the state of luxury advertising? Are brands investing more in ads in this year? To find out, we examined two recent in-depth reports based on market data as well as analyst projections. What did we find? Continue reading to explore five key trends that emerged from the research.

Newly published research reveals that the demographics and spending habits of affluent Americans vary significantly from how they’re often portrayed. Check out MDG’s new article to examine key insights from the report, and learn what marketers should make of this data.

How to Reach a Wealth of Luxury Travelers Today -- Luxury travel is more popular than ever, but the demand has brought in a pack of competitors seeking a share of the wealth. As a result, luxury travel marketers are struggling to distinguish their offerings and reach the upscale traveler, especially since this market spends the least amount of time planning trips.

HMY Yachts Brings MDG Advertising Aboard as Agency of Record -- HMY Yachts, one of the largest yacht dealers and brokerage firms in the world, has partnered with MDG Advertising to develop and implement an integrated multichannel marketing strategy. HMY selected MDG based on the agency’s extensive experience and success in marketing such luxury and lifestyle brands as The Breakers Palm Beach, Round Hill Hotel and Villas, Estée Lauder, DKNY, and Clinique.

Where Can Luxury Brands Expect to Find a Wealth of Future Customers? -- While luxury brands have banked on Baby Boomers as their top customers for many years, experts say that Millennials will soon steal their status and become the new luxury shopping elite.

Which Luxury Jewelers Have the Golden Touch with Digital Marketing? -- Get an exclusive look at the luxury jewelry and watch brands with a wealth of digital skill.

4 Reasons Why Luxury Brands Can’t Afford to Ignore Online Video -- Luxury brands have spent most of their time and ad budgets on traditional forms of media, like magazines, billboards, and television advertising. But over time, these brands have become frustrated by their time and targeting limits. As a result, more and more luxury brands prefer online video ads.

Understand Today’s Wealth of U.S. Luxury Buyers -- Luxury buyers are in a class all their own. But in today’s U.S. retail market, luxury shoppers are hard to define. Some may be dripping in diamonds and chauffeured around in fancy cars, but that’s the exception and not the norm.

Forecast is Bright for Affluent Summer Travel -- More and more affluent travelers have warmed to the idea of taking a trip this summer. In fact, their interest in summer vacations has reached a record high, according to Media Post’s summer travel outlook.

Here’s a Doggone-Good Way to Make Your Hotel Feel Like Home -- Want a fetching idea to make hotel guests feel more satisfied during their stay? Start arranging for furry friends to play with your pet-loving guests. Some hotels are literally going to the dogs and matching guests with canine companions from local shelters. According to The Humane Society of the United States, pets were a part of 62% of American households in 2012, and that number is likely much higher... #HospitalityMarketing

Lincoln is Revving Up Interest in New MKC Model with Virtual Test Drives -- As automakers race to dominate the road, Lincoln is rolling out its new MKC model with a streetwise campaign that lets drivers experience the vehicle virtually. Lincoln has taken a digital direction by designing Dream Ride, which allows consumers to test, try, and take in all of the features and fun of the model through a virtual test drive with celebrity chauffeur, Sam Page... #DigitalMarketing

New #Cadillac TV Ads are Influenced by Affluence -- Cadillac is cashing on the world of wealth by making money the object of its latest TV advertising. The newest spot highlights the history of how the rich have flaunted their fortunes, leading up to the luxury of Cadillac cars as being the picture of prosperity. While toasting and boasting a luxurious lifestyle may seem like a surprising approach, Cadillac’s intention for the ad is to express the lavish and lofty experience of…

#Marriott Evolves to Accommodate Younger Guests -- While we all want to stay young, Marriott wants the young to stay with them. That’s the sentiment behind Marriott International’s strategy to attract a younger crowd to its many hotels. And there’s no room for error since Marriott expects that globally minded Millennials will occupy one-third of all business-room nights in the U.S. by 2020. As a result, Marriott is striving to revamp its image in order to capture... #Hotel #Marketing

MDG Advertising Extends a Warm Welcome in New Winter Campaign for The Breakers Palm Beach -- While any Florida resort can provide a warm reprieve from winter weather, only The Breakers Palm Beach brings that warmth to the welcome, for a truly one-of-a-kind resort experience. MDG was able to convey this signature sentiment in the new winter advertising campaign for the world-class resort. The campaign is designed to resonate with the target audience of affluent couples... #Advertising

Hilton to Welcome a Boutique Hotel Brand in 2014 -- Hilton Worldwide Holdings Inc. is looking to make room for a boutique hotel brand within its global portfolio of properties. The company currently has a suite of 10 distinctive brands, ranging from luxury resorts to limited-service properties, but has yet to explore the stylish segment of boutique hotel branding. The Wall Street Journal offered some insight on Hilton’s... #Hilton #HotelMarketing #Branding

Consumers Can Now Use #Twitter to Book Rooms at Loews Hotels -- Consumers can now use Twitter to book rooms at most Loews Hotels, according to a recent announcement by the company. To make a reservation users simply need to include the hashtag #BookLoews in a tweet to... #SocialMedia #HotelMarketing