Luxury Marketing

Collection by MDG Advertising

30 
Pins
 • 
5.65k 
Followers

Luxury brand marketing requires unique insight into the minds and motivations of an upscale clientele. Through intense demographic studies you can identify persuasive ways to reach the most discerning consumers through targeted luxury branding and luxury product marketing.

MDG Advertising
What is the state of luxury advertising? Are brands investing more and on which channels? New research uncovers 5 trends every luxury brand should know. Luxury Marketing, Marketing Data, Advertising, Ads, Luxury Yachts, Continue Reading, Luxury Branding, Insight, How To Find Out

The State of Luxury Advertising: 5 Trends to Watch

What is the state of luxury advertising? Are brands investing more in ads in this year? To find out, we examined two recent in-depth reports based on market data as well as analyst projections. What did we find? Continue reading to explore five key trends that emerged from the research.

New research on affluent Americans uncovers how the demographics & spending habits of the group vary significantly from how they're often portrayed. Luxury Marketing, Marketing And Advertising, Luxury Branding, Insight, Key, Check, Unique Key

Affluent Consumers in 2018: Demographics and Spending Habits

Newly published research reveals that the demographics and spending habits of affluent Americans vary significantly from how they’re often portrayed. Check out MDG’s new article to examine key insights from the report, and learn what marketers should make of this data.

How to Reach a Wealth of Luxury Travelers Today Luxury Marketing, To Reach, Marketing Materials, Luxury Travel, Luxury Branding, Wealth, Trips, Popular, Viajes

How to Reach a Wealth of Luxury Travelers Today

How to Reach a Wealth of Luxury Travelers Today -- Luxury travel is more popular than ever, but the demand has brought in a pack of competitors seeking a share of the wealth. As a result, luxury travel marketers are struggling to distinguish their offerings and reach the upscale traveler, especially since this market spends the least amount of time planning trips.

HMY Yachts, one of the largest yacht dealers and brokerage firms in the world, has partnered with MDG Advertising to implement a multichannel marketing strategy. Luxury Marketing, Mobile Marketing, Email Marketing, Breakers Palm Beach, The Breakers, Round Hill, Brokerage Firm, The Agency, Marketing Materials

HMY Yachts Brings MDG Advertising Aboard as Agency of Record

HMY Yachts Brings MDG Advertising Aboard as Agency of Record -- HMY Yachts, one of the largest yacht dealers and brokerage firms in the world, has partnered with MDG Advertising to develop and implement an integrated multichannel marketing strategy. HMY selected MDG based on the agency’s extensive experience and success in marketing such luxury and lifestyle brands as The Breakers Palm Beach, Round Hill Hotel and Villas, Estée Lauder, DKNY, and Clinique.

Where Can Luxury Brands Expect to Find a Wealth of Future Customers? Luxury Marketing, Luxury Branding, Wealth, Canning, Pearls, Future, Baby, Top, Shopping

Where Can Luxury Brands Expect to Find a Wealth of Future Customers?

Where Can Luxury Brands Expect to Find a Wealth of Future Customers? -- While luxury brands have banked on Baby Boomers as their top customers for many years, experts say that Millennials will soon steal their status and become the new luxury shopping elite.

Which Luxury Jewelers Have the Golden Touch with Digital Marketing? -- Get an exclusive look at the luxury jewelry and watch brands with a wealth of digital skill. Luxury Marketing, Tiffany Jewelry, Watch Brands, Luxury Jewelry, Luxury Branding, Jewelry Stores, Wealth, Digital Marketing, Touch

Which Luxury Jewelers Have the Golden Touch with Digital Marketing?

Which Luxury Jewelers Have the Golden Touch with Digital Marketing? -- Get an exclusive look at the luxury jewelry and watch brands with a wealth of digital skill.

Here are the reasons why luxury brands think video advertising is top-of-the-line as they become frustrated by traditional marketing targeting limits. Luxury Marketing, Video Advertising, Online Video, Men's Apparel, Luxury Branding, Magazines, Ads, Traditional

4 Reasons Why Luxury Brands Can't Afford to Ignore Online Video

4 Reasons Why Luxury Brands Can’t Afford to Ignore Online Video -- Luxury brands have spent most of their time and ad budgets on traditional forms of media, like magazines, billboards, and television advertising. But over time, these brands have become frustrated by their time and targeting limits. As a result, more and more luxury brands prefer online video ads.

Highlights from Neilsen study show there are many different classes of luxury shoppers and brands can't afford not to include each audience in their luxury marketing strategies. Luxury Marketing, Marketing Ideas, Fancy Cars, Luxury Branding, Wealth, Cool Photos, How To Look Better, Diamonds, Retail

Understand Today's Wealth of U.S. Luxury Buyers

Understand Today’s Wealth of U.S. Luxury Buyers -- Luxury buyers are in a class all their own. But in today’s U.S. retail market, luxury shoppers are hard to define. Some may be dripping in diamonds and chauffeured around in fancy cars, but that’s the exception and not the norm.

In the Back Seat with Prince Charming. Sex, pregnancy & healing: A teen mom’s story of life turned upside down.: A teen mom's life turned upside down. Survival guide for teen girls or boys. Teen Mom, Books For Teens, S Stories, Back Seat, Summer Travel, Summer Vacations, Girls Life, Prince Charming, Healthy Relationships

Forecast is Bright for Affluent Summer Travel

Forecast is Bright for Affluent Summer Travel -- More and more affluent travelers have warmed to the idea of taking a trip this summer. In fact, their interest in summer vacations has reached a record high, according to Media Post’s summer travel outlook.

Tenants may come to you and tell you they have an emotional support animal. It could be as normal as a dog—or as strange as a peacock. Here's what emotional support animal laws say you can and can't enforce when it comes to your pet policy. Jack Russell Terriers, Jack Russells, Welsh Corgi Pembroke, Foster Dog, Bearded Collie, Home Ownership, Cavalier King Charles, Charles Spaniel, Training Your Dog

Here's a Doggone-Good Way to Make Your Hotel Feel Like Home

Here’s a Doggone-Good Way to Make Your Hotel Feel Like Home -- Want a fetching idea to make hotel guests feel more satisfied during their stay? Start arranging for furry friends to play with your pet-loving guests. Some hotels are literally going to the dogs and matching guests with canine companions from local shelters. According to The Humane Society of the United States, pets were a part of 62% of American households in 2012, and that number is likely much higher... #HospitalityMarketing

Lincoln has taken a digital direction with Dream Ride, allowing consumers to test and take in all of the features of the model via a virtual test drive with celebrity chauffeur, Sam Page. Sam Page, Luxury Marketing, Driving Test, Lincoln, Digital Marketing, Vehicle, Campaign, Celebrity, Model

Lincoln is Revving Up Interest in New MKC Model with Virtual Test Drives

Lincoln is Revving Up Interest in New MKC Model with Virtual Test Drives -- As automakers race to dominate the road, Lincoln is rolling out its new MKC model with a streetwise campaign that lets drivers experience the vehicle virtually. Lincoln has taken a digital direction by designing Dream Ride, which allows consumers to test, try, and take in all of the features and fun of the model through a virtual test drive with celebrity chauffeur, Sam Page... #DigitalMarketing

New Cadillac TV Ads are Influenced by Affluence Luxury Marketing, Direct Marketing, Tv Ads, Luxury Lifestyle, Cadillac, Luxury Branding, Wealth, Highlights, Advertising

New Cadillac TV Ads are Influenced by Affluence

New #Cadillac TV Ads are Influenced by Affluence -- Cadillac is cashing on the world of wealth by making money the object of its latest TV advertising. The newest spot highlights the history of how the rich have flaunted their fortunes, leading up to the luxury of Cadillac cars as being the picture of prosperity. While toasting and boasting a luxurious lifestyle may seem like a surprising approach, Cadillac’s intention for the ad is to express the lavish and lofty experience of…

Expecting that globally minded Millennials will occupy of business-room nights in the U. by Marriott's strategy is to attract a younger crowd to its many hotels. Luxury Marketing, Stay Young, Marketing Materials, Print Ads, Crowd, Attraction, Insight, Third, Cruise

Marriott Evolves to Accommodate Younger Guests

#Marriott Evolves to Accommodate Younger Guests -- While we all want to stay young, Marriott wants the young to stay with them. That’s the sentiment behind Marriott International’s strategy to attract a younger crowd to its many hotels. And there’s no room for error since Marriott expects that globally minded Millennials will occupy one-third of all business-room nights in the U.S. by 2020. As a result, Marriott is striving to revamp its image in order to capture... #Hotel #Marketing

MDG Advertising Extends a Warm Welcome in New Winter Campaign for The Breakers Palm Beach Breakers Palm Beach, The Breakers, Luxury Marketing, Direct Marketing, Florida Resorts, Target Audience, Advertising Campaign, Welcome, Luxury Branding

MDG Advertising Extends a Warm Welcome in New Winter Campaign for The Breakers Palm Beach

MDG Advertising Extends a Warm Welcome in New Winter Campaign for The Breakers Palm Beach -- While any Florida resort can provide a warm reprieve from winter weather, only The Breakers Palm Beach brings that warmth to the welcome, for a truly one-of-a-kind resort experience. MDG was able to convey this signature sentiment in the new winter advertising campaign for the world-class resort. The campaign is designed to resonate with the target audience of affluent couples... #Advertising

Hilton to Welcomed a Boutique Hotel Brand in Hotel Branding, Luxury Branding, Hilton Worldwide, Luxury Marketing, A Boutique, Welcome, Insight, Challenges, How To Plan

Hilton to Welcome a Boutique Hotel Brand in 2014 | Hotel Marketing

Hilton to Welcome a Boutique Hotel Brand in 2014 -- Hilton Worldwide Holdings Inc. is looking to make room for a boutique hotel brand within its global portfolio of properties. The company currently has a suite of 10 distinctive brands, ranging from luxury resorts to limited-service properties, but has yet to explore the stylish segment of boutique hotel branding. The Wall Street Journal offered some insight on Hilton’s... #Hilton #HotelMarketing #Branding

Consumers Can Now Use #Twitter to Book Rooms at Loews Hotels -- Consumers can now use Twitter to book rooms at most Loews Hotels, according to a recent announcement by the company. To make a reservation users simply need to include the hashtag #BookLoews in a tweet to... #SocialMedia #HotelMarketing Luxury Marketing, Luxury Branding, Announcement, Insight, Hotels, Rooms, Social Media, Canning, Motivation

Consumers Can Now Use Twitter to Book Rooms at Loews Hotels | Hotel Marketing

Consumers Can Now Use #Twitter to Book Rooms at Loews Hotels -- Consumers can now use Twitter to book rooms at most Loews Hotels, according to a recent announcement by the company. To make a reservation users simply need to include the hashtag #BookLoews in a tweet to... #SocialMedia #HotelMarketing