Black Coffee: Air Roasted Logo - Purely greyscale, using only a few separate shades. The rooster, though only created from lines of white and grey, is very complex. The logo conveys a trust that comes with a long-established company.
LOGO: Super intricate, which won't be good for bag designs but that is FINE. Maybe instead of chinese fonts it could say ZCM down the side and add coffee related stuff. Sun mountains, shipping containers, beans, etc