WWF: paper towels illustrates the green rain forest canopy of the continent. As the paper towel dispenser is slowly drained of its paper towels, we see the greenness slowly drained out of South America, symbolizing the nasty environmental impact of disposable paper towels.

World Wildlife Fund Super Smart Eco Ad Campaign...

Heineken: guerilla marketing campaign that staged a fake event held on the same date and time of a UEFA Champions League match between AC Milan and Real Madrid on 21 October 2009. Instead of watching the soccer game, over a thousand unsuspecting people (from boyfriends to employees) were basically forced to go to a classical music concert.

Great case study by Heineken Italy. A Champions League match or a classical concert. A superb event driven by JWT Milan!

Old Spice: Interactive and live responses from "the man your man could smell like"

Old Spice Response Campaign Was More Popular Than Obama

Verizon & Tesco: how QR codes can be used to drive commerce

Verizon & Tesco: how QR codes can be used to drive commerce

Starbucks: How the company used online and social media to drive promotions and turn sales around.

Starbucks Gets Its Business Brewing Again With Social Media

10 million Starbucks customers at risk for official iOS app flawSecurity Affairs

Using Vehicle Promotions

We create measurable, strategic, and innovative event marketing solutions for brands. Learn about our brand activation & experiential marketing services!

Ben & Jerry's: B truck traveling on East and West Coast giving out free samples to promote new Greek Yogurt Ice Cream http://trucktour.benjerry.com/east/

Free Ben & Jerry's

Until May Vermont's favorite creamers will be cruising the District to freely scoop their new Greek frozen yogurt (Strawberry Short.

Birchbox: Hidding Discount Codes within their Pinterest site to increase followers and sales.

Birchbox: Hidding Discount Codes within their Pinterest site to increase followers and sales.

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