Proposition: Make people want to look at what LastMinute is. Target market: The target market is mostly likely adults because it is a travel agency. Affects lots of people at once, allows people to think about the ad, curiousity
Gilliam Lincoln Park Block By Block exhibition map. Where have you been in Lincoln Park? Excellent example of crowd sourcing, including the visitor's voice, and implying that the exhibition could never cover it all ("What did we miss?