A brand that’s been around since 1984 has successfully done so by being able to embrace change. In Spring 2016, MAC Cosmetics announced a partnership with Caitlin Jenner on a “Finally Free” range. In 2011, they teamed up with beauty blogger to release a collection of eye shadows. Cue 2017, and the Global MAC team have renewed their image by teaming up with 10 Instagram beauty influencers from across the globe - cleverily keeping existing AND acquiring new millenial customers.
