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Emotional Branding: The New Paradigm for Connecting Brands to People

The Hardcover of the Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe, Sergio Zyman

emotional branding for employer brands

emotional branding for employer brands

A brand is the emotion your customers have associated with your company. http://elizabethcorbin.com/brand/

A brand is the emotion your customers have associated with your company. http://elizabethcorbin.com/brand/

Discipline & Punish: The Birth of the Prison

Cultural Anthropology: Discipline & Punish: The Birth of the Prison by Michel Foucault

fantastic book - a must read..

Emotional Branding: How Successful Brands Gain the Irrational Edge

Becoming a Resonant Leader: Develop Your Emotional Intelligence, Renew Your Relationships, Sustain Your Effectiveness

Annie Mckee and Richard Boyatzis, "Becoming a Resonant Leader: Develop Your Emotional Intelligence, Renew Your Relationships, Sustain Your Effectiveness" English

Neuromarketology: The study of reactions driven from the core brain based on the exposure to specific marketing messages, imagery, and timing. It's the science of knowing each of your target audience's emotional connection points and methodology of configuring your marketing messages to connect your brand attributes with each stakeholder in the most relevant manner for that specific target.

Neuromarketology: The study of reactions driven from the core brain based on the exposure to specific marketing messages, imagery, and timing. It's the science of knowing each of your target audience's emotional connection points and methodology of configuring your marketing messages to connect your brand attributes with each stakeholder in the most relevant manner for that specific target.

Disruption is a theory of innovation that explains how particular types of new products and services come to achieve success or even dominance.

The Innovator's Manifesto: Deliberate Disruption for Transformational Growth

free books and helping material for bba mba & m.com students..

Principles of Corporate Finance - Edition (Brealey-Myers-Allen)

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