"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
On September 7th of 1982, advertising legend David Ogilvy sent an internal memo to all employees of his advertising agency, Ogilvy & Mather. The memo was entitled "How to Write." #10 was obviously about writing, but felt like a more personal nudge. "If you want ACTION, don't write. Go and tell the guy what you want."
Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
One of a handful of UK print ads to win metal at Cannes, this campaign paid tribute to the pioneering food "weirdos" who ventured into unknown territory and discovered the delicious taste of strange-looking foods such as squid, prawns and mushrooms. Agency: Ogilvy & Mather London Creatives: Joanna Cassidy Osborne, Angus George, Dave Towers
Coca-Cola and Ogilvy & Mather Advertising Shanghai won the Outdoor Grand Prix at Cannes Lions 2012 for “Coke Hands” outdoor campaign. Amazingly simple but powerful imagery from the hands of Jonathan Mak Long.
Coke ads like these are playing into the Christmas Culture. Santa claus was originally shown as a large man with rosey cheeks by the Coca Cola company and they have kept the tradition since then as the the idea was accepted into pop culture.