Rock'n Road Cycle 300 N Seventh Street 616-846-2800 What Sets Us Apart 1. West Michigan's bike shop since 1985. 2. We are BIKE MECHANICS first, salespeople second. 3. Bikes that fit are bikes that are ridden. 4. Bikes are assembled to last and work. 5. Products we use and love. 6. Used bikes and rentals 7. Warranty. 8. Honesty and Integrity.