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The-Rise-of-Pop-up-Events-and-What-Event-Planners-Need-to-Know-Q1

Pop-up events are a powerful combination of expected and unexpected. You have to draw a crowd and yet keep it under wraps until the day of the event. You need to make it appear serendipitous, yet plan as seriously as you would a traditional meeting.

How do you host a pop-up event and what do event planners need to know? Here are 10 things to think about if you’re considering this fast-growing trend.

How do you host a pop-up event and what do event planners need to know? Here are 10 things to think about if you’re considering this fast-growing trend.

5-Event-Marketing-Trends-You-Cannot-Afford-to-Ignore-Q2

To produce great events your marketing efforts have to be absolutely on point. Here are 5 event marketing trends that could be game changers.

It seems we’re always struggling with the terminology of our industry, and the word event is just not really what we do anymore. I think we create experiences, and I suppose the difference between an event and an experience for me is an event is a one-off moment in time and an experience is a whole campaign that really builds a community of interest around the subject or topic we’re promoting.

We all know how great the event industry is; Here are 10 changes we need to see to make it even greater.

A surprising 91 percent of business event planners believe that it's valuable to work with the marketing department of the organization they're planning co

A surprising 91 percent of business event planners believe that it& valuable to work with the marketing department of the organization they& planning co

William Forsythe: Scattered Crowds (2012). Thousands of white balloons are suspended in the air, accompanied by a wash of music, emphasising “the air-borne landscape of relationships, distance, of humans and emptiness, of coalescence and decision”.:

William Forsythe Scattered Crowds 2012 thousands of white balloons are suspended in the air accompanied by a wash of music “the air-borne landscape of relationships, distance, of humans and emptiness, of coalescence and decision”

Creative installation

This would be expensive and time-consuming, but what a stunning balloon installation is would be for a wedding!

Artiste : Olafur Eliasson - "Multiple shadow house", 2010. Référence proposée par Barbara Verhaeghe, thérapeute spécialisée dans l'accompagnement des personnes souffrant de boulimie, hyperphagie, anorexie, orthorexie, phobie alimentaire. www.pleinement-soi.com

Olafur Eliasson, Multiple shadow house, When a body enters the space and begins to interact with the light installation

Brewing Up Excitement for Events with Social Media Marketing

man and van cheapest house removals moving home office removals and storage manchester

This was a pop up bar that we set up in summer, transforming a rooftop car park.  I am a particular fan of all of these elements; lantern lighting, pallet furniture and astroturf.  Voila!

This was a pop up bar that we set up in summer, transforming a rooftop car park. lantern lighting, pallet furniture and astroturf.

Giuseppe Licari

- I love how much more intricate the root system of a tree is than the branch system. There is a great contrast between thin thread like roots to thick sturdy roots tree roots emerge from the ceiling in an installation by giuseppe licari …

The most comprehensive guide for event mobile apps

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