I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.
Genial ADV. Congratulations to Durex!
Genial ADV. Congratulations to Durex! Less is More, la pubblicità di Durex centra sempre il bersaglio! #Adv #advertising #durex #pubblicità #creatività
Another smoking poster, this one highlights the potential effects of smoking: You get lung cancer. Though simplistic, this poster really paints a clear picture of what really happens as a result of smoking.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.