The Nazi Party was not just a political organization, it was a psychological propaganda machine. The Nazis had an incredible sense of aesthetics and fully understood the power of iconography and branding. The symbols and colors of Nazism were all carefully orchestrated to have maximum psychological effect. There was nothing accidental about the structure of the crooked cross or the usage of dramatic colors such as red, white and black. Long, draping banners and standards with Roman eagles and gilded leaves all were designed to evoke images of strength, power, and a connection to history.