Glass of Milk The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie.
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
Article from the Guardian: Germany's first guerrilla gardener When a little bit of East Berlin got left on the wrong side of the Berlin Wall, Osman Kalin built a home on it from scraps of rubbish, and cultivated flowers and vegetables
Misereor, an organisation that fights against poverty and injustice created The Social Swipe, an interactive billboard that allows members of the public to make donations with their credit cards. When someone slides their card through the split in the poster a video sequence plays to show that person that they are helping people in need. I absolutely love this idea because I think that it's a smart and resourceful way to raise awareness and keep the audience engaged.
Conservation International: Panda If man needed the panda's meat would they be endangered? When there is an economical interest, people find a solution. Help Conservation International to preserve several species in Brazil and around the world.