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Social Cubix worked with a renowned agency to come up with the creative of the application as well as the strategy. We developed an application that allowed users to search for their trip details with deep integrations with the client’s travel database. Upon finding their trip, users can meet with other travelers and interact with them prior to the trip. In addition, travelers can ask previous travelers questions around their experience to be better prepared for their trips.
Results: With the launch of the application and publicity around it, Celebrity Cruises travelers immediately started using the app en masse. There is now a large community of users who value the friendships they could make with fellow cruise travelers as well as the planning utility.