Chanel / (1883 - 1971). Coco Chanel begins to wear jewelry that is meant for the evening, with her daytime outfits, like her long string of pearls. She embraces jewelry and makes it “costume jewelry”. Her couture house produces colorful necklaces, bracelets, lapel pins and earrings crafted from glass beads. She commissions Duc Fullco de Verdura to design and elaborate custom jewelry using fake and semi-precious stones in ostentatious settings.