Hooo Yeah, this fuckin rocks ! BEAUTIFUL… (Hey…reminds me the next project…hu hu….) —– “Filmed in May 2012 in Belgium and France for Halfords’ sponsorship of the Tour de France on ITV4. The TV campaign also includes 24 idents shown throughout the Tours coverage.”
Could an amateur handle the toughest stages of the world's most prestigious cycling event, the Tour de France?
Filmed in May 2012 in Belgium and France for Halfords' sponsorship of the Tour de France on The TV campaign also includes 24 idents shown throughout the Tours coverage.Agency / DLKW Lowe - Production Company / Another Film Company - Director Nick Mason
In May, Dan Francis, an amateur cyclist from London, was dropped off in Liège, Belgium with a Halfords bike and invited to ride the four toughest stages of the Tour de France. His efforts were recorded in a 15-minute documentary and a blog written by Francis as part of a campaign for Halfords devised by creative agency DLKW Lowe.
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The Tour De France starts in less than 2 days but could you face the challenge? Take an ordinary guy who cycles to work each day who decides to take on the toughest stages of The Tour De France on a bike less than Think you could do it?