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Hooo Yeah, this fuckin rocks ! BEAUTIFUL… (Hey…reminds me the next project…hu hu….) —– “Filmed in May 2012 in Belgium and France for Halfords’ sponsorship of the Tour de France on ITV4. The TV campaign also includes 24 idents shown throughout the Tours coverage.”

Hooo Yeah, this fuckin rocks ! BEAUTIFUL… (Hey…reminds me the next project…hu hu….) —– “Filmed in May 2012 in Belgium and France for Halfords’ sponsorship of the Tour de France on ITV4. The TV campaign also includes 24 idents shown throughout the Tours coverage.”

"Loved the video and what an inspiration. I am a 48 year old cyclist thats been riding for over 27 years now and my first official race was in March of 2012. The qualifying Race Across America Texas edition had over 20,000 feet of climbs with over 370 miles of roads to conquer in less than 30 hours of time. I accomplished 215 miles of the race which took me over 19 hours to complete. I identified with the climbs since the maximum grade of our race was 15%."

Could an amateur handle the toughest stages of the world's most prestigious cycling event, the Tour de France?

TOUR DE FRANCIS DOCUMENTARY

Filmed in May 2012 in Belgium and France for Halfords' sponsorship of the Tour de France on The TV campaign also includes 24 idents shown throughout the Tours coverage.Agency / DLKW Lowe - Production Company / Another Film Company - Director Nick Mason

In May, Dan Francis, an amateur cyclist from London, was dropped off in Liège, Belgium with a Halfords bike and invited to ride the four toughest stages of the Tour de France.  His efforts were recorded in a 15-minute documentary and a blog written by Francis as part of a campaign for Halfords devised by creative agency DLKW Lowe.

In May, Dan Francis, an amateur cyclist from London, was dropped off in Liège, Belgium with a Halfords bike and invited to ride the four toughest stages of the Tour de France. His efforts were recorded in a 15-minute documentary and a blog written by Francis as part of a campaign for Halfords devised by creative agency DLKW Lowe.

A first glance at what's up the road in the coming weeks for Rapha’s new Spring Summer 2013 range. Not only will Rapha be outfitting the world's leading riders at Team Sky, there will be a host of new fabric technologies, hot weather products, fresh accessories, new colours and re-workings of iconic pieces. There are also new capsule collections, offering original and functional designs.

A first glance at what's up the road in the coming weeks for Rapha’s new Spring Summer 2013 range. Not only will Rapha be outfitting the world's…

Luminarias

Tom Haines by Tom Haines. A Festival dating from the cleansing through the use of fire, smoke and brave horses and riders!

Campaign: The Work http://www.campaignlive.co.uk/thework/1139409/

As part of its Tour de France sponsorship, Halfords is airing idents devised by DLKW Lowe and featuring the amateur cyclist Dan Francis.

Tour de Francis - amateur cyclist vs Le Tour

Tour de Francis - amateur cyclist vs Le Tour

This is so true

adidas "Reasons to Run" campaign:

GeoGuessr- A crazy fun game using street smarts where you have to figure out where you are using only Google Street View!

GeoGuessr - Let's explore the world! GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.

Tour de Francis. Powered by Carrera #Halfords

Powered by Carrera

Image result for BLACK WALLPAPER

Image result for BLACK WALLPAPER

Deus Ex Machina by Seth C Brown

Deus Ex Machina. The tale of a man building the most beautiful, but most dangerous machine. ***Note for audio - Laptop speakers miss out o.

Fit Chick: Box Jump - Bicycling

Fit Chick: Box Jump - Bicycling

Halfords is running an innovative campaign to amplify its sponsorship of ITV’s coverage of this year’s the Tour de France by using web films to help people experience the race from an amateur cyclist’s perspective.

The Tour De France starts in less than 2 days but could you face the challenge? Take an ordinary guy who cycles to work each day who decides to take on the toughest stages of The Tour De France on a bike less than Think you could do it?

Loyalty programmes are essential, but many brands still don’t understand what loyalty is

Loyalty programmes are essential, but many brands still don’t understand what loyalty is

M&S eyes ‘single customer view’ with roll out of Sparks loyalty scheme

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