I like the cover page& association with the theme itself. It gives more human and personal touches with the squares being imperfect with dirty outlines. The design overall is aesthetically pleasing because it is simple.
Marketing- To get people to buy the yearbooks, we could announce that with every purchase of a yearbook, they get a piece of candy. We could also say that the first 100 people to buy their yearbook would get a bigger prize to encourage them.