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The campaign language and sub brand logo has also been used across the whole company and appears prominently on their website.

The campaign language and sub brand logo has also been used across the whole company and appears prominently on their website.

Our brief was to create a phased campaign that would communicate with C level executives promoting inward investments opportunities in London.

Our brief was to create a phased campaign that would communicate with C level executives promoting inward investments opportunities in London.

Based on the success of the inward investment campaign we were approached to create a similar campaign for the event opportunities London offers.

Based on the success of the inward investment campaign we were approached to create a similar campaign for the event opportunities London offers.

Finally delivering a bespoke exhibition piece ready for the London & Partners team to hand out at a big inward investment show.

Finally delivering a bespoke exhibition piece ready for the London & Partners team to hand out at a big inward investment show.

The campaign developed numerous investment leads over the coming months, with many new investors stating how the campaign helped them see London in a new light.

The campaign developed numerous investment leads over the coming months, with many new investors stating how the campaign helped them see London in a new light.

The final stage was a mini brochure focusing on skills and talent in the capital as this was one of the major selling points of setting up a company in London.

The final stage was a mini brochure focusing on skills and talent in the capital as this was one of the major selling points of setting up a company in London.

We started by creating a campaign language, which would become the main creative concept to link the campaign. We then designed all three phases of the campaign together so we could see the progression and what the impact of the campaign would have over several weeks.

We started by creating a campaign language, which would become the main creative concept to link the campaign. We then designed all three phases of the campaign together so we could see the progression and what the impact of the campaign would have over several weeks.

We began with a calendar, full of interesting infographics that would have impact over a long period of time. The second stage was a fold out direct mail piece using the iconic London Shard.

We began with a calendar, full of interesting infographics that would have impact over a long period of time. The second stage was a fold out direct mail piece using the iconic London Shard.

Indian-origin minister in UK vows to create millions of jobs LONDON : Britain's newly-promoted Indian-origin Cabinet minister Priti Patel has vowed to work for deepening international partnerships and creating millions of jobs in the developing world. Patel who is the senior-most Indian-origin minister in the UK government took charge as international development secretary in Prime Minister Theresa May's Cabinet earlier this week. "We will continue to tackle the great challenges of our time…

Indian-origin minister in UK vows to create millions of jobs LONDON : Britain's newly-promoted Indian-origin Cabinet minister Priti Patel has vowed to.

It had to be intelligent and clever to influence such high level decision makers and be memorable as the decision process for such large investments happen over long periods.

It had to be intelligent and clever to influence such high level decision makers and be memorable as the decision process for such large investments happen over long periods.

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