Commissioned Laurel scroll by Kate as Mistress Katherine of Kells, for the SCA (Society for Creative Anachronism.) Illuminated letter "B" from that scroll- India ink on vegetable parchment, and tube watercolors, all freehand.
Take the opposite approach for a surprising take on words. Use white space and design around it for maximum appeal. This could be used with any color scheme and might be fun to do a time lapse of someone drawing around the words being advertised.