BMW commissioned Serviceplan to design a billboard for the Hamburg airport. illuminated billboard with letters half cut; the natural reflection of the sign on the shiny floor would now spell “Exceed Maximum.
We’ve long admired the humble cactus. Strong, resilient and unassuming, this spiny desert dweller is far from a delicate flower—and yet when it blooms, it blooms with the best of them. From towering saguaros to petite prickly pears, our display team handc