Global Business

Collection by Professor Joel Evans • Last updated 6 weeks ago


See what's going on around the world.

Professor Joel Evans
Looking Ahead to 2030 Book Club Books, New Books, Good Books, New York Times, Professor, Adam Grant, Kindle, Creative Class, Little Bit

Ten Years Out: Looking Ahead to 2030 -- Will YOU Be Ready?

Looking ahead to 2030, while thinking about 2020. Really? Yes, at the same time, good marketers must be forward-thinking, too.

Is the New iPhone 12 Worth the Hype? Apple Iphone, Ipad Pro, Mac Ipad, Apple Watch, Nouveau Iphone, Vegas Strip, Apple Today, Whatsapp Tricks, Talkie Walkie

Is the New iPhone 12 Worth the Hype? YOU decide

Last Tuesday, Apple announced the introduction of the new iPhone 12. Some critics are asking? Is the new iPhone 12 worth the hype? Read on.

  Nation State, Behavior Change, Used Computers, Identity Theft, Global Business, Supply Chain, Business Advice, Btob, Rage

Be Prepared: Cybercrime Rages On - and On - and On

Despite the best efforts of companies and government, cybercrime rages on - and on - and on. Let's see how bad it is currently.

Instagram Is Revamping Reels Instagram Music, Like Instagram, Instagram Tips, Instagram Story, Tablet Android, Public Profile, Best Practice, Music Library, Tecnologia

Instagram Is Revamping Reels -- Will This Be Successful?

After some criticism, we see that Instagram is revamping Reels. This is opportunistic timing by Instagram, given TikTok's scrutiny

Video Game Consoles Keep Rocking Super Nintendo, Nintendo 64, Playstation 2, Wii, Keep Rocking, First Video Game, Video Games, Current Generation, Video Game Industry

All-Time Popularity: Video Game Consoles Keep Rocking

Video game consoles keep rocking. It may be hard to believe, but video game consoles have been around for nearly 50 years.

TikTok Plays on Its Strengths Mick Fleetwood, Social Media Games, Commercial Ads, Global Business, The Marketing, Popular Music, Tv Commercials, Presidential Election, Social Platform

Staying in the Social Media Game: TikTok Plays on Its Strengths

TikTok faces U.S. government restrictions and more competition from IReels. In response, TikTok plays on its strengths with video clips.

  Georgia Institute Of Technology, Circular Economy, Investment Firms, Global Business, Greenhouse Gases, Liquor Bottles, Supply Chain, Btob, Customer Service

Insights About Firms That Practice Socially-Responsible Packaging

Despite some unsettling examples to the contrary, many firms practice socially-responsible packaging. We also need to recognize them.

Apple Is the First 2 Trillion Dollar US Company App Store, Microsoft, Digital Technology, Technology Apple, Gas Company, My Market, Gas Giant, Us Companies, Share Prices

On a Real Run: Apple Is the First 2 Trillion Dollar US Company

On March 27, 2020, Apple was valued at $1.08 trillion. In less than sixth months, Apple is the first 2 trillion dollar US company.

2020 Global Most Valuable Brands Self Branding, Creativity And Innovation, Global Business, Business Advice, Marketing, Mrd, Leadership, Infographic, Entertaining

A BrandZ Report: 2020 Global Most Valuable Brands

BrandZ does a leading global brand report. Here, we present the 2020 global most valuable brands report. With multimedia.

Coca-Cola Seeking to Turn Things Around Coca Cola History, Soda Brands, Soda Fountain, Global Business, Wall Street Journal, Supply Chain, How To Run Longer, Loyalty, Leadership

Revamp: Coca-Cola Seeking to Turn Things Around

It's hard to believe. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.

  Global Business, Supply Chain, Customer Service, Ecommerce, Leadership, Infographic, Delivery, Trends, Technology

No-Return Returns: Proactive New Strategy for Customer Returns

Yesterday, we highlighted customer returns policies that most annoy shoppers. Now, we examine a proactive new strategy for customer returns.

  Marketing Goals, Social Media Marketing, Marketing Strategies, Affiliate Marketing, Digital Marketing, Content Marketing, Online Marketing, Social Media Influencer, Influencer Marketing

A Visual Guide to Devising Influencer Marketing Campaigns

Over the past years, we have presented 45 articles relate to influencers. Now, we look at devising influencer marketing campaigns.

  Cloud Infrastructure, Global Business, Wall Street Journal, Cloud Computing, Supply Chain, Btob, Helpful Hints, No Response, Innovation

Understanding the Areas of Google Strength and Weakness

Yesterday, we looked at the new antitrust suit filed against Google.Today, we examine the areas of Google strength and weakness.

  Department Of Justice, Global Business, Online Advertising, Wall Street Journal, Attorney General, Market Research, Btob, No Response

Blockbuster Legal Action: The Power of Google Leads to an Antitrust Case

The power of Google leads to an antitrust case that will be closed watched. Many more such legal actions are sure to follow globally.

Apple iPhone 12 Pricing and the State of 5G Contract Phones, Apple Price, Iphone Price, Dividend Stocks, Tax Rate, Are You Bored, Today Episode, Market Research, New Technology

The Latest on Apple Pricing and the State of 5G -- Infographics

Yesterday, we discussed the introduction of the new Apple 12 iPhones. Now, we dig deeper into Apple iPhone 12 pricing and the state of 5G.

  Holiday List, Holiday Fun, Global Business, Supply Chain, Shopping Hacks, Are You Happy, I Shop, Budgeting, Infographic

2020 Smart Holiday Shopping Tips -- from Evans on Marketing

We offer our 2020 smart holiday shopping tips in an infographic. In this time of the COVID-19 pandemic, the tips are more important than ever.