Global Business
Collection by Professor Joel Evans • Last updated 6 weeks ago
See what's going on around the world.
Ten Years Out: Looking Ahead to 2030 -- Will YOU Be Ready?
Looking ahead to 2030, while thinking about 2020. Really? Yes, at the same time, good marketers must be forward-thinking, too.
Is the New iPhone 12 Worth the Hype? YOU decide
Last Tuesday, Apple announced the introduction of the new iPhone 12. Some critics are asking? Is the new iPhone 12 worth the hype? Read on.
Be Prepared: Cybercrime Rages On - and On - and On
Despite the best efforts of companies and government, cybercrime rages on - and on - and on. Let's see how bad it is currently.
Instagram Is Revamping Reels -- Will This Be Successful?
After some criticism, we see that Instagram is revamping Reels. This is opportunistic timing by Instagram, given TikTok's scrutiny
All-Time Popularity: Video Game Consoles Keep Rocking
Video game consoles keep rocking. It may be hard to believe, but video game consoles have been around for nearly 50 years.
Staying in the Social Media Game: TikTok Plays on Its Strengths
TikTok faces U.S. government restrictions and more competition from IReels. In response, TikTok plays on its strengths with video clips.
Insights About Firms That Practice Socially-Responsible Packaging
Despite some unsettling examples to the contrary, many firms practice socially-responsible packaging. We also need to recognize them.
On a Real Run: Apple Is the First 2 Trillion Dollar US Company
On March 27, 2020, Apple was valued at $1.08 trillion. In less than sixth months, Apple is the first 2 trillion dollar US company.
A BrandZ Report: 2020 Global Most Valuable Brands
BrandZ does a leading global brand report. Here, we present the 2020 global most valuable brands report. With multimedia.
Revamp: Coca-Cola Seeking to Turn Things Around
It's hard to believe. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.
No-Return Returns: Proactive New Strategy for Customer Returns
Yesterday, we highlighted customer returns policies that most annoy shoppers. Now, we examine a proactive new strategy for customer returns.
A Visual Guide to Devising Influencer Marketing Campaigns
Over the past years, we have presented 45 articles relate to influencers. Now, we look at devising influencer marketing campaigns.
Understanding the Areas of Google Strength and Weakness
Yesterday, we looked at the new antitrust suit filed against Google.Today, we examine the areas of Google strength and weakness.
Blockbuster Legal Action: The Power of Google Leads to an Antitrust Case
The power of Google leads to an antitrust case that will be closed watched. Many more such legal actions are sure to follow globally.
The Latest on Apple Pricing and the State of 5G -- Infographics
Yesterday, we discussed the introduction of the new Apple 12 iPhones. Now, we dig deeper into Apple iPhone 12 pricing and the state of 5G.
2020 Smart Holiday Shopping Tips -- from Evans on Marketing
We offer our 2020 smart holiday shopping tips in an infographic. In this time of the COVID-19 pandemic, the tips are more important than ever.