Highlights are bright and contours are dark. Use bronzer or darker eyeshadows (in the crease) to create depth or contour, and use illuminators, highlighting pencils, etc. to brighten up the face for the highlight areas. It will make a huge difference!
Contouring by face shape. Hopefully this will FINALLY guide me to contouring my textbook oval face! I'm just SO LAZY about make up.I rarely do more than mascara & brows (as they're both so pale); need to step up my game.